Capital Wines is a well-known company in Washington DC that deals with the research, selection and import of fine Italian wines into the United States.
For this project, the client asked that we create the logo, the website, the corporate identity and a high-level photo shoot to develop the content to be used later on the various platforms. We started from the creation of the logo and from here we developed the entire corporate identity, from the coordinating image, to the site and its applications and finally we dealt with the photoshoot. The shots taken were then included in the main online platforms, on the website and in sector magazines and blogs.
The logo was born from a careful study of the values that Capital Wines wants to convey to its customers.
The initial "C" was created by combining a circle, synonymous with perfection and precision with the shape of a glass of wine to symbolize the company's product sector.
Voluntarily the "W" was created with a font with soft and sinuous shapes to give the idea of a liquid, the wine.
The font chosen for the CAPITALWINES logo is deliberately linear and geometric to emphasize the concepts of quality and solidity of the company.
Overall, a logo that attracts for simplicity, immediacy and precision. Essential characteristics for a company with strong growth ambitions and a strongly innovative, modern and international spirit.
“A shortened list that wants exactly what you sell is better than a full-bodied list that has no interest.”
The photo service put in place tells through the images of the soul of the company and its wine products, thus producing real photographs suggestive, which arouse emotions and invite the customer when purchasing the product.